CBS opened its Super Bowl coverage with an intro about how great the Super Bowl is. The promo kinda hit on a touchy subject.
First it showed the St. Louis and the Gateway Arch while talking about how much America loves football:
Then it showed a snippet from Super Bowl XXXIV win:
The people of St. Louis love football! But the NFL and the Rams' owners just ripped out fans' hearts by moving the team to Los Angeles.
On the one hand, it probably felt like salt in the wound for St. Louis fans seeing their city during the Super Bowl so soon after losing their team. On the other, it's a reminder that no matter what the NFL does, those awesome teams of the late '90s will always belong to the city and its fans.