The Phoenix Coyotes have not had the greatest attendance even though the team made the playoffs for the first time in seven years last year and the team is currently in the playoff hunt again this year. They also have the fortune of having a home game on Valentine's Day. The marketing department has come up with the perfect way to mesh the two together. From the team website:â†µ
Fry's and the Coyotes are also teaming up that night to provide free I Love the Coyotes t-shirts to the first 10,000 fans who attend. In addition, female fans can Get Ice'd with Ganem Jewelers at this special Valentine's Day game as 3,000 cubic zirconia stones will be given out to women over the age of 18 -- one of which will be a $5,000 diamond.â†µ
The major question is, how do you know you actually have the diamond?