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Boston Bruins Appear On TODAY Show With Stanley Cup

Back when the NHL signed it's massive 10-year TV deal with NBC a few months ago, I argued that it was a more valuable marketing tool for the league than other potential deals they could have made simply because of the scope of the corporate giant that owns them, Comcast, is gigantic.

We saw perhaps the first bits of synergy between NBC and the NHL on Friday morning when the Stanley Cup Champion Boston Bruins appeared on the TODAY show.

It was short and to the point when the Tim Thomas, Zdeno Chara and Patrice Bergeron appeared with the Stanley Cup at the bottom of the 8 a.m. hour on Friday, and yes, Lester Holt had to read the names of the players somewhat awkwardly off of his notes.

And sure, while Ann Curry clearly has never watched a second of hockey in her life, it's still the Stanley Cup and its heroes in front of an audience that doesn't get to see it all that often. Can't possibly be a bad thing, right?