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GIF: David Krejci Sends Dennis Wideman An Obvious Message

There's a lot of irony in this GIF. It's a penalty, and a bad hit to boot, but it's also incredibly ironic. This is targeted ad placement to perfection -- like Google nailing its AdSense, but doing so accidentally.

The hit was delivered by David Krejci and sent Dennis Wideman headfirst into the boards. And the spot he hit happened to be a giant advertisement for Advil. It was pretty perfect.

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We're not here to endorse bad hits or head trauma, but if it's going to happen, it might as well be as ironic as possible.