Panera must love the Chicago Blackhawks.
The bakery chain store has gotten plenty of brand boosting ever since Blackhawks rookie Artemi Panarin blazed onto the scene this year. They're just a mis-speak away from a name drop every night the Blackhawks play.
And now even his coach is breaking out his nickname for Panarin on national TV. Panarin had a couple of opportunities on a 5-on-3 power play, so NBCSN's Pierre McGuire asked Joel Quenneville about it and stepped right into #branding.
People from St. Louis will insist on calling him the Bread Co. Man. Don't believe them. They're wrong.