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Barcelona: Demonstrably less innovative than Getafe

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FC Barcelona is calling their new shirt sponsorship "innovative". Too bad Getafe did it better in 2009.

Barcelona issued a press release on Thursday with the headline "FC Barcelona and Intel sign innovative sponsorship deal". The innovation is apparently that there is a logo on the inside of their shirt. This is the first line of the release:

"The computing company's logo will appear on the inside of the football jersey, a pioneering initiative in the world of sports advertising"

Wait a minute. Haven't we seen this before? In La Liga, even?

Oh, that's right. Getafe beat you to it. Burger King 1, Intel 0.