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Liverpool fans are pissed Dunkin Donuts replaced a Hillsborough memorial with iced coffee

Replacing elements that honor the 96 victims of the Hillsborough disaster with coffee cups probably wasn't a great idea.

Dunkin' Donuts got in trouble with Liverpool fans after tweeting an alternate version of the team's crest, replacing the eternal flames with cups of coffee. The flames were added to the crest in 1993 as a memorial to the 96 fans who died in the Hillsborough disaster.

The company deleted the tweet and apologized in the Liverpool Echo on Thursday.

"We apologise for any insensitivity regarding our tweet supporting an LFC-themed promotion featuring the LFC crest.

"As a proud partner of LFC, we did not intend any offence, particularly to the club's supporters. We have removed the tweet and halted the campaign immediately."

The tweet caused a bit of an uproar of Twitter from Liverpool supporters, with some calling for the club to end their sponsorship agreement with the US-based company.

Others were calmer, expressing more disappointment than anger.