- Joined: Sep 13, 2020
- Last Login: May 10, 2022, 4:04pm EDT
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Late In The Cycle
Commercial products generally go through what’s called the "Product Life Cycle." A new product is introduced, and through skillful marketing and pricing, it enters the growth phase and accelerates. As time passes, often many years, the product begins to plateau, then perhaps stay at a certain level of utility for a period of time, but eventually, most, if not all products, enter a decline cycle, where it often is no longer profitable and/or relevant to the consumer.
Dino Babers will soon begin his "Bowl or Bust" season. His product, introduced with much fanfare, "Orange Is The New Fast" – "Close Your Eyes And Imagine", was heralded as a unique new beginning for Syracuse football, and all that was required of consumers was to simply "Believe Without Evidence", and we would be well-satisfied. Well, as we near the 2022 season, the evidence has piled up and shows, one bowl game in six tries, and a losing overall record of 29-43, with a paltry 15-35 conference mark. The Dino Babers Product has fully entered the decline phase. What we don’t know yet, but will soon find out, is whether the Babers Product will go the way of black and white TV, and 8-track tapes, a distant laughable memory, or, whether the athletic department marketers can revitalize the product with some new packaging, a little masking tape, and a fresh coat of paint, to give it new life in the same way that ‘Sugar Pops’ transitioned into its more healthy version – ‘Corn Pops’. Same product, different vibe. What we do know, is that the Babers Product is late, very late, in the product life cycle.