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Press releases can contribute to your company's search engine optimization (SEO) strategy and enhance your website's visibility on search engine results pages. Integrating pertinent keywords and phrases into your release can help boost your website's ranking. In addition, links from media outlets can increase your website's credibility and authority, even though most links from press releases are no-follow and do not transfer any link value. Nevertheless, it is crucial to maintain a balance between SEO considerations and the overall quality of your press release. Overuse of keywords or prioritizing SEO above the content's quality can negatively impact its readability and effectiveness. Moreover, press releases should be thoughtfully distributed, with a focus on targeting appropriate media outlets and journalists to maximize their potential benefits.